The competitive edge

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Essentially, for most enterprises and startups, the main concern is how to remain ahead of their competitors. In today’s knowledge-driven business environment, the competitive advantage of successful S&SMEs is increasingly based on the strategic business management of their intangible assets (e.g. goodwill, intellectual property).

As a consequence, in order to create processes, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and society at large, much attention is given to marketing.

A new product may target an old market, which may require new product development. A new product may target a new market, requiring product diversification through transformation or adaptation of existing products to the needs of the new market. In either situation the use of Intellectual Property Rights (IPRs) to protect created Intellectual Property assets is of utmost importance.

Trademarks can be used to protect designs, prints, seals, typefaces and fonts, figures, packaging and all other symbols that serve to distinguish an enterprise’s goods or services.

Ask us about the protection of your trademark and product packaging.