The competitive edge

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Essentially, for most enterprises and startups, their main concern is how to remain ahead of their competitors. In today’s knowledge-driven business environment, the competitive advantage of successful S&SME’s is increasingly based on the strategic business management of their intangible assets (e.g. Goodwill, Intellectual property).

As a consequence, in order to create processes, communicate, deliver, and exchanging offerings that have value for customers, clients, partners, and society at large, much attention is given to marketing.

A new product may target an old market, which may require new product development. Or a new market, which may require product diversification through transformation or adaptation of the existing product to the needs of the new market. In either situation the use of Intellectual Property Rights (IPRs) to protect created Intellectual Property assets is of utmost importance.

One may protect under trademark, designs, prints, seals, letters, figures, packaging and all other symbols that serve to distinguish the goods or services of an enterprise.

Ask us about the protection of your trademark and product packaging.