Nowadays calculating the value of your IP asset or assets is not unusual. Intangible assets don't physically exist, but still are highly valuable because they represent potential revenue.
An intangible asset like brand recognition has its value in people remembering your company and then wanting to buy your products. Thanks to brand recognition, the consumer would most likely choose to buy your product instead of another whose brand is not as recognizable as yours. Consequently, calculating the value of the latter is imperative when they have been formally protected either through trademarks, patents or copyright.
While none of these assets have a physical aspect, clearly they do provide a future financial benefit. But only if they are protected and taken care of. Therefore, intangible assets are often one of the key factors contributing to S&SME success or failure to the degree to which it can effectively exploit its intangible assets and value risks.
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